Creating iOS apps begins with clarity about the audience, the app's purpose, and the problem the initial release must solve. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and avoids features that seem impressive on paper but don't enhance actual usage.

After the foundation is established, attention moves to UI behavior, performance, and reliability across iPhone models and iOS updates. Uniform navigation, deliberate state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling after release on the App Store.